‘Green **’, ‘Red **’, ‘Blue ***’ , ‘White **’, ‘pink *** ’, etc.

‘Color’ your brandname!
Recently, the number of companies that use colors in their brand name has increased. The most preferred color among all turned out to be Green.
The Korean Intellectual Property Office announced that during the recent five years, the number of trademark applications that included a color amounted to 7,218, showing a steady increase. Among this, the color of green consisted 2,538 cases, makring 35.2%, which is followed by blue marking 1,543 (21.4%), white 1,104 (15.3%), red 787 (10.9%), etc.
Green seems to be preferred for the brand name because it is known as environment-friendly, symbolizing harmony and balance. Blue represents calmness and healthiness while white being the image of pureness and cleanness, and red passionate image, analyzed The Korean Intellectual Property Office.

Along with this, the number of color trademarks has also increased. The number of registration of colored trademarks is increasing every year from 6138 cases in 2002, 7598 in 2003, 8110 in 2004. This phenomenon is found especially true in food industry such as snacks, artificial grains, beverage, resulting in the highest rate of 23%.

The reasons for this recent increase of the use of color in trademarks are interpreted as that the use of color in trademarks would enhance customer’s familiarity with the product and increase the customer’s purchase ability as the characteristics of the products would be clearly distinguished in various colors.